The Book

I first got on stage in 1984, a mere teenager competing in the relatively new sport of female bodybuilding. From that point on I became fascinated with body composition.

Fast forward through 13 years of dieting to when I retired from the stage and focused on helping my nutrition clients reach their physical goals. All I read was nutrition books and back in the day I used my highlighter and made notes on everything.  Pages and pages of notes. Pages that filled files, files that filled filing cabinets.

In 2008 I decided to organize the mountains of files and I wrote and presented a 6 part seminar series called “If Diets Worked We’d All Be Skinny.”  It took me a long time to organize the series and even longer to figure out powerpoint and on the day of my first presentation, I think 6 people showed up, mostly my friends who were being kind enough to support me.

Friends told friends and the numbers started to grow. Once we were at capacity I was asked to repeat the whole series, which I did to a full house every time.

It was then that the penny dropped. People really wanted to understand nutrition and weight loss, they wanted to know about water retention and stress, how to break down a fat cell and why some cells stay put.  From that point on I started teaching what I knew to my clients, rather than just giving them diets, in 2008 I began to really teach them what I knew about weight loss.

The response was phenomenal. Clients brought in their parents, their kids, their bosses.  Like sponges, they wanted to know more and more and said “you should write a book”

2013 we had moved to Malibu and we had had to move that filing cabinet again. “Do you want to keep all of these papers?” my husband asks, “yes” I reply “I’m going to write a book.”

From my mouth to God’s ears, that’s when it started. My schedule was pretty full and I could have been forgiven for saying that I didn’t have much time to write a book,  but how long could it really take to write a book?

4 years.

I wrote this book in the parking lot of Golds Gym Venice CA. When I had a break between clients I would hurry over to my silver Cadillac and type away on my laptop with my paper files piled high on the passenger seat beside me.

To this end, I would like to dedicate the book to all my nutrition clients. It was their enthusiasm that made me realize that there was a gaping gap that needed to be filed. Weight loss books were either super simplistic or ultra complex and most had a bias that was forced upon the reader.

When Calories and Cardio Don’t Cut It – is not a diet book, you will not find any meal plans or recipes, but by reading this book you will know ‘how’ to lose weight and you will know how to live lean for a lifetime.

The irony in this story is that this book was borne from a seminar series I wrote and now I find myself turning the book into a location-based workshop and online course. The book is the information and the course will help with the implementation.

How long can it take to design a workshop?

This time I’m setting a firm goal, the workshop and online course will be available in 2019.  Please contact me directly if you’d like to be involved

joanneleecornish@gmail.com